Established in 2004 Achievers has been one of the best business schools in Sri Lanka for CIMA & ACCA.
Our mission was to design and develop a customized website that would be user-friendly and would satisfactorily cator Achiever’s target audience; students. Madtown was also reached to
Achievers wanted to create their website so that all their specialities, services, and other information can be accessed with less hassle unlike their old website. After discussions with their internal team we had a clear understanding of the website and stakeholder requirements.With this understanding our team began to design a wireframe of the key page templates to present to the client and explain how user journeys would flow through the system. Once the client was satisfied with these we moved onto the real challenge of giving life to these visuals.
One of the main concerns we identified at the starting phase of the project was that their old website was a bit tricky to navigate. This was a major usability issue for their audience and hence we created a sticky navigation menu with scroll and back to top functionality.
An outstanding feature we developed for Achievers was the Job Bank Module. Through this module Achievers is able to add any job openings they’ve got within their company or outside that would benefit their students who are on the job hunt. CRUD operations can be managed through the backend dashboard and we’ve used google forms to manage and collect data.
We focused our efforts on designing a course purchasing section that allowed students to freely navigate and cherry pick the courses/content they want to take part in and purchase them followed by a secured online payment through Payhere. Achievers team has full access to this module on the backend where they can run CRUD operations.
We ensured rigorous testing of the new course purchasing model in a controlled environment, ensuring that everything was working like clockwork, before going live.
The user login section was vital. This section was developed allowing students to view and manage payments with ease, and integration with the existing payment system and processes allowed for a pain-free user experience.
We developed the contact us page with a simple form which also contains a drop down selector for the user to select the type of course to enquire. We’ve also embedded a Google maps API with Achiever’s precise location along with contact details.
- Apart from WordPress the website uses Google forms to manage and collect form data where necessary.
- We’ve used Elementor for easy on-brand page building for Achievers on certain sections and on others we’ve used custom.
- Yoast SEO was used for ongoing SEO efforts simplifying on-page optimization.
- General and 3rd party: Google Maps API
- Payment Gateway: Payhere
Data collected 2 months post live
- 83% total leads driven through search and social media
- 60% increase in website traffic
- 130% increase in mobile traffic
- Online course purchasing increased
- Significant reduction in bounce rate