01.
The Brief
Unikey Global is a leading education and migration agency that provides a platform for students seeking higher education in Australia.
With ambitious growth targets, Unikey Global needed a website that provided best-in class scalability, stability, consistency, security and speed & performance.
They needed their WordPress website done properly and delivered by expert partners and hence approached Madtown
INVOLVEMENT
Web Design
Social Media Marketting
LOCATION
Local
VIEW PROJECT
02.
Setting the vision
The previous website Unikey had was slow, lacked flexibility and was missing design and UX consistency.
After discussions with their internal team and an in-depth discovery period, it was established that there were three main priorities in the redesign.
– An increase in number & quality of marketing qualified leads
– Better clarity of messaging & improved UX
– Greater flexibility to empower their growing team
With these requirements in mind we concluded that the best solution for them would be a strategy-led wordpress design.
Our major focus area was on user experience. We approached the design with two main requirements; a Cutting edge design and a design that would help them stand out amongst their competitors.
03.
THe opportunity
We redeveloped unikey’s site from ground up. We also led the design of a new e-magazine section helping them drive top of funnel growth through a content-led SEO strategy.
Our main aim for Unikey was to have a site that is fully flexible and extendable, whilst being easy to troubleshoot and maintain. Every content section on the site is built as a ‘module’ that Unikey’s team can redeploy anytime. This empowers them to create new content and generate landing pages for individual campaigns quickly and easily through the WordPress dashboard.
Unikey can also keep the emagazine section upto date by swiftly uploading their new emagazines for various occasions.
Social Media
While unikey has a core audience, the challenge was to reach a wider audience. Central to this was the development of a content plan that resonated with their target audience and delivered using highly targeted social posts.
04.
The Result
Ranked amongst the top 3 organic results on google within 3 months
2500+ new social followers
60% increase in website traffic
Results collected 3 months after go-live